Frequently Asked Questions

Our Flat Caps

Is this just another cheap cap that falls apart after a month?

No and that's exactly why Ashcroft exists. We were tired of caps with stitching that comes loose and snap buttons
that give out after two wears. The Ashcroft Denim is cut from washed denim, with a sewn brim and a metal-buckle
side band — built to age with you, not to end up looking like a dishrag. Every cap is inspected before it ships, and if
a seam or a buckle ever fails, we'll put it right for life. You have 100 days to wear it everywhere and judge for yourself:
if it doesn't live up to the promise, we refund every penny.

I have a big head / one size fits all never fits me. How do I know it'll fit?

It's the #1 question we hear, and we solved it right at the design stage. The Ashcroft isn't a rigid "one-size-fits-all": it adjusts on the side with a buckle strap, a bit like a good belt. Put it on once and it stays put all day — no sliding down your forehead, no working loose when you glance down, even on larger head sizes. And if the fit isn't quite right, we'll exchange it for free. In short: there's no wrong choice here.

Will it look like a costume — or like I'm trying too hard — especially at my age?

No. That's the whole difference between a cap that completes an outfit and one that puts you in costume. The
washed denim and the low, flat cut give you a sober, settled look — not a movie prop. It goes with what you already
wear: chinos, a shirt, a jacket. The point isn't to transform you, but to give you back the put-together look you used
to have — the kind people notice without quite knowing why.

I've already tried the baseball cap, the beanie, the bare head… Why would this be any different, especiallywith my hair thinning?

Because the problem with the baseball cap isn't you — it's the cap: it leaves a red line across your forehead and
makes you look like you're trying to hide something. The Ashcroft hides nothing: it sits right, quietly, and you stop
thinking about it for the rest of the day — that's the whole point. You're not covering anything up; you're simply
wearing the right cap. And you don't have to take our word for it: the 100-day trial is there so you can judge it on
your own head, with zero risk.

Where does it actually come from? A lot of brands invent a 'heritage' — do you?

No — we won't sell you a fake '400-year British heritage' story to justify the price. Too many brands flash an invented
pedigree while the product comes out of a factory somewhere far away, and the customer ends up feeling misled.
We'd rather be judged on what actually matters: the quality of the denim, the strength of the stitching, the inspection
of every cap before it ships, and a guarantee no one else stands behind for us. Our reputation isn't built on a logo or
a legend — it's built on what's on your head, and on how we treat you afterward.

I want to give it to my husband/father, but I don't know his hat size

That's exactly what makes it a safe gift: our Flat Caps adjust on the side, so you don't need to know his size — they fit his head, whatever its shape. A lot of these men would never buy one for themselves, figuring it's an unnecessary treat — which is exactly why it should come from you. And you get double peace of mind: 100 days for a free refund or exchange, more than enough to cover Christmas, a birthday, or a special occasion.

How can I care for my Flat Cap?

To keep your Flat Cap in perfect condition, we recommend spot-cleaning it with a damp cloth and mild soap. We advise against machine washing, as this could alter its shape and structure.

Payment

What payment methods do you accept?

We accept payments by credit card and PayPal.

Are payments secure?

Yes, absolutely. Transactions on our site are 100% secure and encrypted using SSL protocol. We don't store your payment details.

Shipping

Are there any shipping fees?

No. We offer free worldwide shipping on all orders, with no minimum purchase.

What are the delivery times?

We ship within 7 to 10 business days. As soon as your order ships, you'll receive a confirmation email with a tracking link.

Order

Do you offer exchanges or refunds?

Yes, you have 100 days to request an exchange or return, provided the item is unworn, unwashed, and still has its original tags. More information on our return policy.

Do you offer a satisfaction guarantee?

You can try our Flat Caps for 100 days with complete peace of mind. If you're not satisfied, we'll refund you in full.

Can I change my order after placing it?

If your order hasn't shipped yet, please contact us quickly through our 24/7 customer service and we'll do our best to make the change.

How can I track my order?

When you place an order on our website, you'll receive your tracking number 2 days later. To track your order in real time, simply enter your tracking number in our "Track My Order" section.

Support

How can I contact you?

You can email us at help@ashcroft-flatcaps.com or chat with us directly through our live online chat by clicking the chat bubble on your right. You'll be talking with real humans.